Special Resource Material Developed by the Center

Title: Dissemination Focused on Diffusion: Some Guidelines (Guidance Notes)

Description: Everyone who develops resources wants them used, and everyone who makes recommendations wants them acted upon. The first concern in all this is dissemination, which involves the many challenges of getting the resources (e.g., information, materials, analyses and recommendations) to the right individuals, groups, and organizations. The payoff comes from effective diffusion, the process by which recipients are mobilized to learn and use information that is disseminated. Understanding what enables successful diffusion helps with designing and implementing dissemination strategies in ways that promote recipient use and action.

While dissemination and diffusion can occur informally, formal efforts require well-designed interventions. In particular, they involve application of strategies that address recipients? interests and capabilities.

This brief guide (a) highlights some strategies related to both dissemination and diffusion and (b) suggests some references for learning more.

Access at:   http://smhp.psych.ucla.edu/pdfdocs/diffusionguidelines.pdf  28kb; 3pp